Many large, successful corporations use content marketing to build brand awareness. Content marketing works by creating content that users will enjoy and want to share with their social networks – such as blogs, videos, white papers, and infographics. This content is then shared on the company’s social media channels – like Facebook and Twitter.
Content marketing is quite popular with large companies, but can content marketing help small businesses?
Here are some reasons why content marketing will help your business:
1) Internet users seek content
The first reason content marketing helps businesses of all sizes is that research shows that content delivers results.
In fact, content marketing has been found to generate over twice as many leads as most other conventional forms of advertising
2) Free traffic from search engines
You will gain valuable backlinks by having content posted on your site (and possibly other sites). These backlinks point to your content, improving how high it ranks for particular keywords in search engine results.
3) Increases brand awareness
Posting content online about the products and services you offer lets potential clients learn more about your business. You can also use content to help connect with potential customers who are already searching for content about topics related to your business.
4) Easily track results of content marketing efforts
It is easy to see if content creation is effective with content marketing – if users are sharing your content or visiting your website after being linked to content.
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