Technology is constantly changing, so it can be difficult to know what tools and strategies to use for your business.

As a result of modern-day digital technology, there are a number of types of marketing that businesses now exploit in their efforts to increase awareness and visibility, as well as to optimize conversion rates.

There are some tried and tested strategies that many businesses find effective, while there are also new digital marketing tools that offer potentially yielding returns.

Digital marketing is becoming more sophisticated as technology progresses, so it’s important to stay aware of current thinking in order to ensure your strategy stays relevant and dynamic.

Here we take a look at a few different types of digital marketing that can help businesses and their brands to grow and thrive in today’s competitive marketplace.

Search Engine Optimization

(SEO) is a form of digital marketing designed for websites with content already attracting traffic from search engines such as Google, Bing, and Yahoo.

An optimized website will put your brand in front of its ideal audience and help you achieve the visibility and recognition that search engines provide.

Ongoing SEO activity will be required for ongoing benefit, and with ongoing changes to search engine algorithm and Google’s advertising policies, there is a need for websites to be constantly maintained by an experienced team.

Content Marketing

Content marketing is a form of digital marketing that works to produce, share and promote valuable content in order to acquire and re-engage customers.

The aim is to create trust with potential customers by providing valuable, honest information about your products, services, and brand.

Building a digital marketing strategy around content marketing has been proven as an effective way of generating sales leads, helping to convert sales, and improving customer retention rates.

Email Marketing

With the average open rate for emails at around 21%, email marketing is still hugely effective.

It can be used in conjunction with content marketing to enhance your brand’s visibility, trustworthiness, and authority.

Email also provides you with a direct line of communication to your customers, enables quick responses, and allows you to track what your customers are interested in.

Social Media Marketing

With over 1 billion users, Facebook is the undisputed king of social media.

Social media can be used on its own or as part of a wider digital marketing strategy to increase brand recognition, loyalty, and sales through paid advertising, organic posts, and building an online community.

By sharing engaging content, joining conversations your customers are having, and correctly targeting your posts, you can boost awareness of your brand and drive conversions.

Although there are many different types of marketing that businesses can exploit in their efforts to grow their brand online, these four offer the greatest potential benefits for return on investment.

Whether used individually or together, they are powerful tools for businesses to implement into their marketing strategy.