Nowadays, having an online presence for your business is not only considered as a necessity but also as the “bread and butter” of your company. For this reason, there are various web design companies that offer WordPress-based websites for small to large businesses.
If you are new to website development, WordPress may seem like something very difficult to learn. However, these days, WordPress has become very friendly to new users mostly due to its intuitive user interface.
Aside from the simplicity of using WordPress for web design, it also provides a number of SEO-friendly features that most business owners look for in a website. In fact, the previously mentioned quality is one of the most common requests among customers.
Now the question is, how do you design an SEO-friendly website for your business? Here are some suggestions to help you out:
Choosing the right hosting for your website is probably the most important thing to do because it affects the speed of your site. So if you are planning to have a WordPress website, make sure that your hosting provider offers great support and high-quality servers so your site won’t be affected by traffic spikes during high-traffic hours due to visiting crawlers.
You should choose a design that includes SEO-friendly pages, such as an about us page, the company’s blog and/or services page. These are some of the most important features necessary in making your site rank higher in search engine results.
Another one is to include keywords on your website content or blog posts. Keywords are an important part of your website’s on-page optimization. Including them will help crawlers find the content of your site and bring it to top pages for specific searches.
Last but not the least, link building is one of the most effective tools in SEO. This mostly involves promoting links from other websites or blogs about your business.
In order to do this, you can create a blog on your site where you include relevant information about the industry and products or services of your business. Then, find other websites in your niche that allow link submissions and submit a backlink to yours with a “do-follow” attribute. This way, it will increase the authority of your website in the eyes of search engines.
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