– You attract and collect contact information from interested leads
– You write a catchy email that will interest your target audience.
– You send the email out together with a link to the website you want them to visit.
– The prospect visits the site to read more.
– They are interested in one of your services and submit a contact form inquiry.
– You now have a new lead that you can follow up.
1) Send emails that are relevant to your audience. Choose a subject line that is short but catchy, and use easy to understand language in the body of your email. Write an email that your target audience will want to read.
– Include a link to the website you want the prospect to visit where they can learn more about your product or service. Make sure that the link is easy for them to find and understand.
– You can also include a link to a special offer or extra information. This is especially helpful if you want the prospect to contact you as soon as possible.
2) Use email automation services. Many providers now offer email marketing automation, which allows you to send out automated messages at pre-determined times and frequencies.
3) You can also use email marketing to follow up with your customers.
– Keep track of the buying habits of your customers, and send them emails based on their behavior.
– If you have a sale or offer, send out an email just before it starts to let them know.
– Send newsletters from time to time to keep them up-to-date on your business and the latest news.
4) Make sure that your website is ready first. You can write a good email marketing campaign, but you won’t accomplish anything if people have trouble finding your website.
5) Don’t spam! It’s essential to have a clean list of people you send emails to – if they don’t opt-in to your mailing list when they sign up for something, you should not email them later.
– You should also never use anybody else’s email addresses without their approval. Remember that spammers are hated!
6) Make sure your emails look good in both desktop and mobile versions of web browsers.
7) Test, test, test! A poorly designed or badly targeted email marketing campaign is worse than no campaign at all. It can hurt your business instead of helping you.
– Many email marketing services have testing features that allow you to send a certain amount of test emails to yourself or a small group before going live. Use these features and test the campaign.
– You should also split test different subject lines, website links, and designs to find out what works best for your target audience.
8) Be consistent in your email marketing efforts.
– Sign up for an autoresponder that will send emails at designated times to keep your prospect engaged with your brand.
– You can set up a series of pre-written emails that work together to build the relationship with the prospect over time and gradually increase your sales.
– Following up with your prospects can also increase the likelihood of them buying from you, as long as they don’t feel like you’re pressuring them.
9) Treat email marketing like it’s real-time communication. You should send out fresh, relevant content at least every few days to keep the attention of your prospect and keep them coming back for more.
10) You can also use email marketing to conduct opinion polls about your products.
– These tactics are great for increasing engagement with your prospects and getting them involved in exciting new ways.
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