In today’s digital world, how does one market a small business?

It is so essential for small businesses to have some kind of digital marketing strategy.  While many small businesses underutilize digital media as an effective tool, digital marketing is often done with little planning or guidance.  Digital marketing is a highly effective tool for small businesses if done correctly.

First, you must have a clear purpose behind your digital marketing strategy.  

Is it to increase brand awareness?

To gain customers for your physical location?

To generate revenue online only?

The answer will help you determine what type of digital marketing you should focus on.

Next, decide how you want to market your business online.  This will help determine which social media platforms and content management system (CMS) you will use to manage and distribute the content generated by your digital strategy.  

For example, if you want to use email marketing and manage a blog, WordPress would be the best CMS for your digital strategy.

Once you have established a clear purpose and plan to reach your goals, it is time to develop your content.

Quality content will be the driving factor behind how much traffic you can generate from digital marketing.  Poorly written or unappealing content will not attract attention from people surfing the web, and your digital marketing strategy will waste time and money.

Do not undervalue the importance of content, as it is what connects you with your target audience.

Ensure that all content is relevant to who you are trying to reach and appeal to them directly with this content.

It is not enough to simply blog and post on social media.  You must be active and engage with your audience.

Comment on other blogs, be sure to follow the rules of comment etiquette, participate in forums related to your industry, reply directly to people who have reached out to you, and share your content on social media.

By committing to these simple tasks, you will see an increase in web traffic and therefore, revenue.

This marketing method is much more effective than spending thousands of dollars on traditional advertising such as television commercials, newspaper ads, and billboards.

Digital marketing is a great small business strategy that can be done on a budget and is scalable.

Increase your web traffic today by creating a digital marketing plan for your small business.